QSRP 2024 Sustainability Report

Our reflection and a call to action

Highlighting our milestones and where we must aim higher.

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A view of a grass field with a tree during the sunset
0.8%

incidence of single-use plastic over total guest packaging weight

excluding packaged branded products

55%

of employees are under 30

100%

of our stores have plant-based options

A word from our CEO

2024 has been an year of transformation and growth

In 2024, we witnessed an exceptional year of transformation and growth - one that not only elevated our sales but also expanded our reach into new markets and welcomed new brands into our ever-growing family. At the heart of this journey lies our unwavering commitment to Good Growth - growth that is inclusive, responsible, and sustainable.

This Report stands as a significant milestone in our ongoing sustainability journey. It reflects the progress we’ve achieved, the challenges we’ve encountered, and most importantly, the steadfast dedication that continues to guide us towards a more sustainable future.

One of the most pivotal developments of 2024 was our adoption of the Corporate Sustainability Reporting Directive (CSRD). More than just a regulatory requirement, we see the CSRD as a powerful catalyst for change - one that strengthens our commitment to transparency and advances our ESG practices. Aligned with the European Green Deal, it empowers us to meet the growing expectations of our customers, deepen stakeholder trust, and raise the quality and impact of the information we share.

Sustainability is not just a part of our strategy - it is the lens through which we view our future. Over the past year, we’ve made tangible strides in embedding sustainable practices across every area of our operations. Among our key initiatives:

  • Strengthening governance frameworks with robust policies that ensure ethical conduct and accountability throughout the organization.
  • Broadening our inclusion training programs, empowering every employee with the tools and awareness needed to foster a workplace that is truly diverse, equitable, and inclusive.
  • Cutting single-use plastics for guest packaging to near zero, reaffirming our responsibility to the planet and our drive to reduce environmental impact.
  • Expanding our plant-based offerings to promote social inclusion and accessibility, ensuring we meet the evolving dietary needs and values of a diverse and conscious customer base.

While we celebrate the progress we’ve made, we know that real, lasting impact demands ongoing evolution. Our journey continues - and so does our resolve to integrate sustainability into every decision we make. Embracing cross-functional collaboration, anticipating regulatory shifts, and implementing strong accountability mechanisms are essential to keeping our momentum strong.

This Report is both a reflection and a call to action. It highlights our milestones, whilst also acknowledging where we must aim higher. With the continued trust and partnership of our stakeholders, we are confident that together, we can shape a future where business success and sustainability go hand in hand.

Download our

2024

Sustainability Report

We’re evolving the way we do business. To find out more, read our Sustainability Report.

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