Let’s introduce our QSRP brands! They are all well-recognized and have very complementary profiles in terms of product, customer profiles and regional scope.
Our international “Burger King” (BK) and local Belgian champion “Quick” hamburger chains are true leaders. They are present in Belgium, Luxemburg, Italy (BK) and Poland (BK). We offer a delicious assortment of burgers, French fries and other fast food products to our customers who are mainly between 35 and 45 years old.
NORDSEE is the number one seafood chain in Europe, with restaurants predominantly in Germany and Austria. All served meals and snacks are seafood related. 37% of our clients age from 50 to 69.
Go! Fish is NORDSEE ’s rebellious younger sister and introduces an avant-garde yet nostalgic seaside feeling to a new generation of customers. Having inherited over 100 years of seafood knowledge, we offer fresh and fast options in a new, surprising and fun way.
O’Tacos is a digitally-focused fast-growing French tacos chain, which is mainly active in France and the Benelux. We serve customizable French tacos and fries to a significantly young customer group: 44% of our clients are aged between 12 and 24.
— Our brands cover major markets in Western Europe. As you can see on the map, not every brand is present in each market. This gives us the possibility of expanding brands into markets in which we are already active.
German Nordsee is Europe’s largest seafood restaurant chain.
In a press release, the Kharis fund writes that it has created a platform to accelerate the development Nordsee’s Go! Fish concept stories in Italy and Belgium. At the same time, the firm is also accelerating Burger King, Quick, O’Tacos.
The QSR Platform Holding SCA (QSRP) group of companies and Nordsee is now part of QSRP, a quick-service restaurant platform under the umbrella of Kharis Capital.
The seafood chain, which sources farmed salmon from Scottish, Irish and Norwegian waters, generates over EUR 350 million a year through its 374 locations, making it Europe’s leading provider. It is the third most popular eatery in Germany after Burger King and McDonald’s.
Kharis Capital is a family-backed investor focused on the quick-service restaurant market. Through various entities, it currently controls 1,000 restaurants over four brands (Burger King, Quick, O’Tacos, Nordsee) and seven key countries including Italy, Belgium, Luxemburg, France and Poland.
“The innovative power of the entire group makes it possible to offer our customers a “best in class quick service restaurant experience” across all brands. The focus here is on customer orientation, service as well as new digitalization strategies such as app, mobile ordering or flexible POS systems. As part of the international group of companies, we have access to valuable experience in employee development, trends and product developments as well as insights in important areas such as home delivery and sustainability,” said Carsten Horn, CEO Nordsee.
Luxembourg-based Kharis Capital acquired the leading fish & seafood brand from HK Food GmbH, a subsidiary of dairy giants Unternehmensgruppe Theo Müller, in 2016.
Original article: https://salmonbusiness.com/investment-firm-announces-new-fast-food-platform-to-push-nordsees-go-fish-franchise-system/